Gozney Fire & Ice - Holiday 2023 - 6 Countries - 4 Ad Platforms - One Massive Sale
An extreme level of alignment between media buyer, creative strategist, marketing director, and CFO.
Crisp copywriting, bold creative direction, mixed with effective media buying tactics.
An absolutely neurotic attention to detail.
which part do you handle?
All of the media planning & buying strategy.
Creative briefing, reporting, and direction. Not video production or graphic design.
Platform management, data visualization, ongoing ad optimization, financial reporting, and scaling.
who do you work with best?
There are generally three different points of contact that I work best alongside.
• CMOs who are looking for someone to execute at a high level, without micromanagement, and with speed.
• Founders who are looking for someone to take over the entire paid acquisition for their brand.
• Marketing Directors who are looking for someone to integrate into their wider marketing team.
I do my best work with the following:
• Mid-sized DTC brands under $10m in revenue. Looking for outside expertise to grow their ad program beyond its current level.
• Budding DTC startups looking to get their ad program off the ground.
• Marketing Agencies looking to bring on outside expertise without needing to train them.